AI-Enhanced Marketing Operations Specialist
Bridging brand strategy and artificial intelligence to design smarter, faster, and more measurable marketing systems.
I'm not a marketer who learned some AI tools. I work at the intersection of brand operations, data intelligence, and AI system design — and I can prove all three at once.
Most candidates have one of those pillars. Some have two. I bring all three — with proof: live brand operations for global enterprise clients, an independently built NLP pipeline, and active AI workflow integration. My path runs through communication, linguistics, and cultural data research, so I think as carefully about language and narrative as I do about pipelines and metrics.
“I don't use AI to replace creative judgment. I use it to compress the distance between a data signal and a story.”
Running campaigns end-to-end and keeping teams aligned.
Turning raw data into models, pipelines, and intelligence.
The stack I operate in day to day.
A three-page performance intelligence dashboard modelled on real brand reporting workflows. Built on a synthetic dataset designed to mirror South Indian FMCG campaign structure.
An 11-page interactive esports analytics dashboard built on 318 scraped VCT matches. Features a from-scratch ELO rating system across 8,210 player-map rows, Swiss-stage simulation across 10,000 runs with no-rematch enforcement, a match win-probability calculator, head-to-head comparison, agent pick-rate analysis, and a live results tracker. Python pipeline (BeautifulSoup, Requests, Pandas) with custom DAX measures — built with Claude as data-pipeline partner, all visualisation and DAX done independently.
Manage end-to-end digital marketing operations for four enterprise brands simultaneously — Hatsun (South India's largest FMCG dairy), GRT Jewellers (Tamil Nadu's highest-grossing retail brand), Jaquar (global luxury bathware), and Indian Terrain (pan-India menswear). Drove 816K+ follower growth and 680M+ audience reach, coordinating six internal departments (creative, design, video, paid media, ORM, finance) and owning direct client communication across all brands.
Supported digital campaigns and audience engagement for one of India's largest sports entertainment brands (15M+ social followers) during the live IPL season.
Computational and cultural approaches to large-scale data — the foundation for my NLP and synthetic-data work.
Grounding in communication, linguistics, and human behaviour that shapes how I think about narrative and audiences.
Currently open to AI-enhanced marketing operations roles worldwide — preferably in Northwest Europe. The fastest way to reach me is email.