I bridge brand operations and AI across the full marketing stack: strategy, content, paid media, analytics, automation and AI workflow design, building measurable systems that move faster.
Most marketers own one or two layers. I work across all of them, from brand strategy down to the Python and AI that make the whole stack measurable.
A complete four-page performance intelligence dashboard modelled on real brand reporting workflows, spanning a cover/navigation page, reach and engagement, paid media performance, and content efficiency. Built on a synthetic dataset designed to mirror South Indian FMCG campaign structure.
Open dashboard
An 11-page interactive esports analytics dashboard built on 318 scraped VCT matches. Features a from-scratch ELO rating system across 8,210 player-map rows, Swiss-stage simulation across 10,000 runs with no-rematch enforcement, a match win-probability calculator, head-to-head comparison and agent pick-rate analysis. Python pipeline (BeautifulSoup, Requests, Pandas) with custom DAX measures.
Open dashboard
Co-authored computational research poster at OILab, University of Amsterdam, analysing large-scale discourse and image patterns across a major online platform. Applied TF-IDF and NMF topic modelling for text, the Google Vision API for image classification, and Louvain community detection to map co-occurrence networks.
View poster
I integrate AI directly into the marketing workflow rather than bolting it on the side. From scraping and NLP pipelines to prompt-engineered reporting, AI compresses the distance between a raw data signal and a decision.
"I don't use AI to replace creative judgment. I use it to compress the distance between a data signal and a story."
Manage end-to-end digital marketing operations for three enterprise brands simultaneously: Hatsun (South India's largest FMCG dairy), GRT Jewellers (Tamil Nadu's highest-grossing retail brand), and Jaquar (global luxury bathware). Drove 1.25M+ follower growth and 800M+ audience reach, coordinating six internal departments and owning direct client communication across all brands.
Co-designed and executed a computational research project analysing large-scale discourse and image patterns across a major online platform. Applied TF-IDF and NMF topic modelling, Google Vision API for image labelling, and Louvain community detection. Work published as a co-authored research poster: Follow the Memes (Pos, Chella Raghavendran, Silingardi, Vosmeijer).
Supported digital campaigns and audience engagement for one of India's largest sports entertainment brands (15M+ social followers) during the live IPL season.
Computational and cultural approaches to large-scale data, the foundation for my NLP and synthetic-data work.
Grounding in communication, linguistics, and human behaviour that shapes how I think about narrative and audiences.
Currently open to AI-enhanced, full-stack marketing roles worldwide and available for relocation. The fastest way to reach me is email.