I'm Shivnarayan (Shiv) — a full-stack, AI-native marketer who bridges brand operations and AI. I run live digital marketing operations for enterprise brands at SocialBeat in Chennai, and I hold an MA in Cultural Data & AI from the University of Amsterdam.
A full-stack, AI-enhanced marketer operates across the entire marketing pipeline rather than a single specialism: from brand strategy, content and paid media through to data analytics, engineering, automation and AI system design. I cover all of it — strategy and brand, content and creative, paid media (Meta Ads), data analytics (Power BI, DAX), engineering and automation (Python, NLP pipelines), SEO/AEO and AI workflow design.
The intersection of computational research and enterprise marketing is my core differentiator. I've run end-to-end digital marketing operations for enterprise brands (Hatsun, GRT Jewellers, Jaquar) at SocialBeat — driving 1.25M+ follower growth and 800M+ audience reach — while also co-authoring the published research poster Follow the Memes at OILab, University of Amsterdam. Alongside that: two publicly viewable Power BI dashboards, one built on a Python scraping pipeline with a from-scratch ELO rating system.
I integrate AI directly into the marketing workflow rather than bolting it on the side. From scraping and NLP pipelines to prompt-engineered reporting, AI compresses the distance between a raw data signal and a decision. I don't use AI to replace creative judgment — I use it to compress the distance between a data signal and a story.
Based in Chennai, India — formerly Amsterdam and Bangalore. Open to roles worldwide and available for relocation anywhere globally for the right opportunity.
Contact: shivnarayanchella@gmail.com