Selected work — public dashboards and published research, each built end-to-end: collection, modelling, and the report a stakeholder can act on.
Power BI · DAX · Synthetic FMCG dataset · 4 pages
A complete four-page performance intelligence dashboard modelled on real brand reporting workflows, spanning a cover/navigation page, reach and engagement, paid media performance, and content efficiency. Built on a synthetic dataset designed to mirror South Indian FMCG campaign structure.
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Power BI · Python · 318 scraped matches · 8,210 player-map rows · 10,000-run sim
An 11-page interactive esports analytics dashboard built on 318 scraped VCT matches. Features a from-scratch ELO rating system across 8,210 player-map rows, Swiss-stage simulation across 10,000 runs with no-rematch enforcement, a match win-probability calculator, head-to-head comparison and agent pick-rate analysis. Python pipeline (BeautifulSoup, Requests, Pandas) with custom DAX measures.
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NLP · TF-IDF · NMF · Google Vision API · Louvain detection
Co-authored computational research poster at OILab, University of Amsterdam, analysing large-scale discourse and image patterns across a major online platform. Applied TF-IDF and NMF topic modelling for text, the Google Vision API for image classification, and Louvain community detection to map co-occurrence networks.
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Pos, Chella Raghavendran, Silingardi, Vosmeijer · OILab, University of Amsterdam