Where I've worked & studied

Oct 2025 – Present

Current role

Strategic Accounts Management Specialist

SocialBeat, Chennai

Manage end-to-end digital marketing operations for three enterprise brands simultaneously: Hatsun (South India's largest FMCG dairy), GRT Jewellers (Tamil Nadu's highest-grossing retail brand), and Jaquar (global luxury bathware). Drove 1.25M+ follower growth and 800M+ audience reach, coordinating six internal departments and owning direct client communication across all brands.

Associate Researcher

OILab, University of Amsterdam

Co-designed and executed a computational research project analysing large-scale discourse and image patterns across a major online platform. Applied TF-IDF and NMF topic modelling, Google Vision API for image labelling, and Louvain community detection. Work published as a co-authored research poster: Follow the Memes (Pos, Chella Raghavendran, Silingardi, Vosmeijer).

Digital Marketing Intern

Chennai Super Kings

Supported digital campaigns and audience engagement for one of India's largest sports entertainment brands (15M+ social followers) during the live IPL season.

MA, Cultural Data & AI

University of Amsterdam

Computational and cultural approaches to large-scale data, the foundation for my NLP and synthetic-data work.

BA, Communication & Media, English Literature & Psychology

Christ University, Bangalore

Grounding in communication, linguistics, and human behaviour that shapes how I think about narrative and audiences.